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Why has Facebook changed its name to Meta?

07.02.2024

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New vision and strategy

In October 2021, the world was abuzz with the news that Facebook, one of the social media giants, had announced the change of its corporate name to Meta. This decision surprised many people, but at the same time became a symbol of a new era for the company and the digital industry as a whole. The change has a profound significance and indicates the direction the company is to take in the coming years. But why exactly did this change take place and what are its main motivations?

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The name change to Meta reflects the company's evolution from a social media platform to the creation of the so-called metaverse - a virtual world that aims to be the future of digital interaction. Mark Zuckerberg, the company's founder and CEO, stressed that the metaverse will be the next step in the evolution of the internet, enabling people to have a much richer experience by combining virtual reality (VR), augmented reality (AR) and the internet.

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We believe the metaverse will be the successor to the mobile internet. We’ll be able to feel present, like we’re right there with people, no matter how far apart we actually are. We’ll be able to express ourselves in new, joyful, completely immersive ways and that’s going to unlock a lot of amazing new experiences.

Mark Zuckerberg, Meta Connect 2021

Shifting focus

Over the years, Facebook has been mainly associated with its social networking platform. However, the company has also invested in a number of other technologies, including Oculus VR, indicating its interest in virtual reality. The name change to Meta aims to shift the perception of the company from social media to a leader in metaverse development. It is a symbolic break from the past and a step towards a future where the digital environment will be much more important.

Response to critics

The name change comes at a time when Facebook has been grappling with a number of controversies and criticisms regarding privacy management, user data and social impact. The new name and focus on the metaverse can be interpreted as an attempt to refresh the company's image and divert attention from these issues.

What is the metaverse?

The Metaverse is the concept of a virtual world in which users can interactively participate in a variety of activities, from games and social encounters to commercial transactions and cultural events, all in a more immersive form than currently available digital experiences. It is a vision of the internet of the future, where the boundaries between physical and digital reality begin to blur.

To find out more about Metaverse, check out our article on the virtual world of Metaverse.

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Grzegorz Mróz

Business Developer

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