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What is Metaverse?



The metaverse, also known as meta-world, is a concept that has gained popularity in recent years, especially with the growing interest in VR (Virtual Reality) and AR (Augmented Reality) technologies. It is a vision of a digital universe in which different 3D virtual worlds coexist, becoming a place where people can work, play, meet friends and even make purchases. In the metaverse, users are represented by avatars, digital incarnations that enable them to interact in a virtual space.

The term 'Metaverse' was first used by Neal Stephenson in his 1992 science fiction novel Snow Crash. It describes a virtual world existing parallel to reality.

The term 'metaverse' combines two words:

  • "meta": "a higher level, succession or variation of something";
  • "verse": "universe".

Present and future

While there are currently various independent platforms offering experiences similar to the metaverse concept, such as Fortnite, Roblox and Minecraft, they are not yet combined into a single, universal platform. These games not only offer entertainment, but also allow users to create and participate in events, such as concerts, and have their own economies.

The vision for the future of the metaverse is to create a shared virtual space that brings together diverse forms of entertainment, work and community into one cohesive experience. The development of blockchain technology and the next generation of the internet, known as web3, could help make this concept a reality.

Who invests in the metaverse?

The work to create the metaverse has been acknowledged by Mark Zuckerberg, who visions Facebook products as part of this future. However, concerns about the security and stability of the company's products indicate that the future of the metaverse may require the collaboration of multiple corporations. Companies working on similar concepts include giants of industries such as gaming (Epic, Microsoft), technology (Google, Amazon) and other tech companies (Valve, Unity). South Korea has also announced the start of work on its national metaverse.


Metaverse - the beginning of the future

The Metaverse heralds a revolution in the way people will interact, work and spend their leisure time. Thanks to VR and AR technology, interactions in the virtual world can become as intuitive and natural as those in the real world. This opens up new possibilities for education, entertainment and also remote working, offering experiences that were previously impossible or physically limited. Metaverse could also change the face of e-commerce, allowing users to 'try on' clothes in a virtual world or explore products in a 3D space before purchasing.

The metaverse is an exciting concept for a digital universe, combining virtual reality, augmented reality and blockchain technologies to create a cohesive, interactive space for users from around the world. While there is still a long way to go before this vision is fully realised, the rapid development of the technology and the growing interest from key players in the technology and entertainment industry indicate that the future of the metaverse is full of possibilities.

Metaverse stands at the threshold of a digital revolution that could define the next decades of internet and interactive technology development. As the boundaries between reality and virtuality continue to blur, the metaverse could become an integral part of society's life.

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Julia Feduniak

Communication and Social Media Specialist

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Challenges and Perspectives

Dive deep into an analysis of the current landscape and future potential of the Metaverse!

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